Coolest surf shops on the planet

As a surfer i spend a lot of time in surf stores. These places are not like 'normal' stores. They sell stuff for sure but they are a lot more than that in that they also become something of a focus for the local surfing community...the good ones do anyway. My criteria for the 'coolest' surf shop would be that they sold no crap from the big commercial surf companies like Quik or Bong and they only sold genuine hand-shaped boards. These two are the coolest-
REVOLVER SURF STORE( http://revolversurf.blogspot.com/) Now Newquay is probably the un-coolest surf town in the UK but this place is a gem. Where else can you get a board,cup of tea and a tattoo all at the same time...nice one.
SHELTER SURF SHOP( http://sheltersurfshop.wordpress.com/) Its in Long Beach California...what else do you need to know.